Privacy Policy

This privacy policy outlines the manner in which Amarok Adventures ehf, its affiliates, approved partners, and subsidiaries manage and handle personal information in relation to your booking of a day tour or a multi-day tour, inquiring about such bookings, accessing our website, or availing any related products or services from us.

We understand the importance of your privacy and are committed to upholding our obligations regarding data protection and privacy. We adhere to the practices outlined in this Privacy Policy and handle your personal information in compliance with applicable laws in the areas where we operate. In certain circumstances, we may also issue additional data privacy notices that pertain to specific products, procedures, or locations. These additional notices should be reviewed alongside this page.

This Privacy Policy adheres to Icelandic law and is subject to periodic review and updates.

What information do we collect from you?

We gather information from you when you book a day tour or a multi-day tour, when you send us an email or contact us via any channel, subscribe to our newsletter, or participate in a survey.

When you book a tour through our website or through any of our approved partners, we may request:

  • Your full name (name & surname), contact details such as phone number and email address, date of birth, emergency contact details, dietary restrictions, passport information, and any information required for a visa application, including a scanned copy of your passport where applicable.
  • Payment information.
  • Information regarding your health and medical condition, including any pre-existing medical conditions, vaccination records, and specific medication requirements that may affect your ability to participate safely in the day tour or the multi-day tour.

However, you can browse our site anonymously.

We may also gather the personal information of your co-travelers, whose details you furnish on their behalf during the booking procedure. By submitting personal information about others, you confirm that you are authorized to provide such information to Amarok Adventures ehf for the objectives stated in this Privacy Policy, and that they have reviewed and comprehended how it pertains to them.

If you contact us via phone to inquire about purchasing a day tour or a multi-day tour, to ask questions, or to resolve an issue, we may record and/or monitor the call for quality control, training, and customer service purposes. This may involve collecting information such as the caller’s identity, the date and time of the call, and the subject matter of the call.

Third-party vendor Google might use cookies to display ads on our site. Google uses the DART cookie to display ads to our site users based on their visit to our website and other sites on the internet. Users can opt-out of the use of the DART cookie by visiting the Google ad and content network privacy policy. Please note that we are not responsible for the use of cookies by third-party vendors.

What do we use your information for?

We gather, retain, and employ your personal details (as per your choices and pertinent laws) for diverse business objectives, but primarily to supply, enhance, personalize, back, and promote Tours and any associated or correlated services we offer you. These objectives encompass:

  • To enhance your experience, by generating a unique personal identifier for booking services that allows us to identify and differentiate you from our other customers.
  • To create a personal identifier for notification services & chat functionality. Along with sending you messages & updates about any day tour or multi-day tour services that you have requested.
  • To provide our guides & staff with the required information to operate the day tour and/or multi-day tour services booked by you.
  • To personalize, measure, and improve our website & social media channels.
  • To improve our customer service, by understanding your needs and preferences. This may include analyzing your interactions with us, such as your inquiries, feedback, and complaints, in order to identify areas where we can improve our service to you. Our goal is to ensure that every interaction you have with us is positive, efficient, and meets or exceeds your expectations.
  • To communicate with you about updates or changes to our policies and procedures, and to gather feedback from you on how we can better meet your needs as a customer.
  • To process transactions, in order to complete your booking and facilitate payment for the services provided. We use industry-standard security measures to protect your personal and financial information during the transaction process. In addition, we may use your personal information to follow up on any issues related to the transaction, such as confirming the booking details or addressing any concerns you may have.
  • To send you promotional messages, marketing, and other information based on your preferences, including (but not limited to) referral programs, surveys, promo codes, contests, or other promotional activities or events. Additionally, we may engage in social media advertising through social media platforms.

How do we protect your information

We prioritize the security of your personal information. To ensure its safety, we have implemented various measures when sensitive information such as credit card details or personal identification numbers are provided. We use a secure server and transmit the information using Secure Socket Layer (SSL) technology. Once we receive the information, it is encrypted and stored in our Payment gateway providers’ database, which can only be accessed by authorized personnel with special access rights. They are also required to keep the information confidential to prevent any unauthorized access.

To further protect your personal information, we do not store any private information such as credit card details, social security numbers, and financial data on our servers after a transaction is completed. This eliminates the risk of your personal information being compromised in case of any security breaches.

Our commitment to keeping your personal information safe and secure is unwavering. We have implemented administrative, technical, and physical safeguards that are regularly reviewed and updated to ensure their effectiveness. In the event of any actual or suspected breach of personal information, we have adequate procedures in place to respond promptly and effectively. We will notify you and any applicable regulator of any data breach if required by law. However, please note that while we take reasonable steps to protect your personal information, we cannot guarantee the absolute security of your personal information.

Media & marketing

Amarok Adventures ehf reserves the right to take photographs or videos during the operation of any day tour or multi-day tour; and to use the resulting photography for promotional purposes on its website, social media and other marketing formats. However, if the client specifically asks not to appear on any photos or videos published by Amarok Adventures ehf or any other third party, then that request will be fulfilled. Any photos or videos taken by one of our clients will not be used for marketing purposes without the client’s prior knowledge and permission.

We take great care to handle and collect your personal information responsibly, but it’s important to note that we cannot be held responsible for other travelers on your day tour or multi-day tour who may take your photo without your permission.

Please note that there may be instances when a professional photographer / videographer / journalist is scheduled to join your day tour or multi-day tour to capture pictures and videos for promotional purposes.

By participating in any of our day tours or multi-day tours, the client acknowledges and consents that photographs, images or videos may be taken of you by other participants, Amarok Adventures ehf, or its representatives. The client agrees to grant the Amarok Adventures ehf, its contractors, sub-contractors, and assigns a perpetual, worldwide, royalty-free, and irrevocable license to use, reproduce, and distribute photographs or videos taken by the company or its guides for any purpose, including but not limited to marketing and promotional activities. This license covers any medium currently known or developed in the future, without any obligation or compensation payable to the client.

Job applications

When you apply for a job with us through our email, we understand that you are entrusting us with your personal information. We take this responsibility seriously and only collect the information that is reasonably required to evaluate your suitability for the job to which you have applied. This information may include your name and contact information, your employment history, education and qualifications, references, and any other information that may be relevant to the job.

We use this information solely for the purpose of assessing your suitability for employment with us. We may also use your contact information to communicate with you throughout the recruitment process, and to inform you of other job opportunities that may be of interest to you.

We take all reasonable measures to ensure the security and confidentiality of your personal information during the recruitment process. We do not disclose your personal information to third parties unless we are required to do so by law or unless you have provided us with your consent to do so.

If you are unsuccessful in your job application, we will retain your personal information for a period of time as required by law, and in accordance with our data retention policies. If you are successful in your application, your personal information will be used for the purpose of administering your employment with us, and in accordance with our privacy policy for employees.

Do we use cookies?

In short: yes, we do 🙂
Cookies are small files that are transferred from a website to your computer’s hard drive through your web browser if you allow it. These files enable the website’s systems to recognize your browser, capture and remember certain information, and enhance your user experience.
At our website, we use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction. By doing so, we can offer you better site experiences and tools in the future.

In addition to our own use of cookies, we may contract with third-party service providers to assist us in better understanding our site visitors. However, these service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

We respect your privacy and understand that some users may prefer to limit the use of cookies on their devices. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. However, please note that if you disable cookies, some of our services may not function properly. But rest assured, you can still place orders over the telephone or by contacting our customer service team.

Do we share any information with third parties?

We understand how important your personal information is, and we want to assure you that we take the protection of your data seriously. Therefore, we do not sell, trade, or transfer your personally identifiable information to any outside parties, except for trusted third parties who assist us in operating our website, conducting our business, or servicing you during your trip. In these instances, we only share the information that is necessary for them to perform their specific tasks, and they are contractually obligated to keep this information confidential.

However, we may disclose your information in cases where we believe it is necessary to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. This could include sharing information with law enforcement or government agencies, or other organizations that are authorized to receive it.

Please note that we may share non-personally identifiable visitor information with other parties for marketing, advertising, or other purposes. This information is aggregated and does not contain any personally identifiable information. It is used to help us better understand our visitors and provide them with a better experience on our website.

Rest assured that we are committed to keeping your personal information safe and secure, and we will only share it with trusted third parties when necessary and under appropriate circumstances.

Third party links

Occasionally, we may choose to include or promote third party products or services on our website. Please note that these third party sites have their own separate and independent privacy policies that may differ from ours. Therefore, we do not take any responsibility or liability for the content, practices, or activities of these linked sites. We encourage you to carefully review the privacy policies and terms of use of any third party sites that you visit.

While we strive to protect the integrity of our website, we welcome any feedback or concerns you may have about these third party sites. Please do not hesitate to contact us if you encounter any issues with these linked sites or have any suggestions for how we can improve our website and enhance your overall user experience.

Use of our content

Amarok Adventures ehf holds the copyright to all the information, travel programs, and documents provided on this website to travelers and interested individuals. Any unauthorized use, copying, or distribution of this information, in whole or in part, is strictly prohibited. If you have received this information from Amarok Adventures ehf, you are not entitled to use it for your own benefit or that of any third party. Non-compliance with these regulations constitutes a breach of Data Privacy Regulations and may result in legal action by Amarok Adventures ehf.

Additionally, all images and content featured on our website are the intellectual property of Amarok Adventures ehf and may not be used by any third party without express written permission. Retailers interested in using our images for promotional purposes must sign a contract with Amarok Adventures ehf and obtain our explicit consent before doing so. Any unauthorized use of our images or content may result in legal action. We take the protection of our intellectual property very seriously and will vigorously defend our rights. If you have any questions about the use of our images or content, please contact us at

Please do not hesitate to contact us using the information provided below if you have any questions or concerns about this privacy policy. We value your privacy and are committed to providing transparent and clear information about our data collection and use practices. We are always ready to assist you and address any concerns you may have.

How to contact us

Amarok Adventures ehf
Kt. 600122-2580
(+354)768 8266